Best Practices for Sending Links in SMS for Small Businesses

SMS for Small Businesses

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Look no further! This blog post will discuss the best practices for sending links in SMS for Small Businesses. By following these tips and tricks, you can ensure that your customers are clicking on your links and taking action toward engaging with your brand. So let’s dive into the world of effective link-sharing through SMS!

Are you a small business owner looking to improve your SMS marketing strategy? Have you ever struggled with sending links in your text messages?


If you want to get started in Short Message Service marketing or know the best practices for sending links in SMS, this guide is for you.

SMS marketing can be a great way to reach your customers and promote your business, even by having a virtual phone number.

However, you should remember a few things when sending links in messages.

Always use a URL shortener when sending links in business SMS. It will make your message cleaner and professional-looking and make it easier for customers to click the link.

Ensure the link you’re sending goes to a mobile-friendly page. Customers are much more likely to click on a link that goes to a page optimized for their mobile device.

Always test your links before sending them out! Ensure that they function and lead to the appropriate page. There’s nothing worse than sending out a text message campaign and having customers click on broken or incorrect links.

By following these simple best practices, you can ensure that your SMS campaigns are successful and that your customers have a positive experience with Business Phone Solutions.


Sending links in messages is a great way to promote your small business. Here are some benefits of sending links in text messages: 

  1. Reach a wider audience: By sending links in short messages, you can reach a larger audience than if you were to only post the link on your website or social media channels.
  2. Drive traffic to your website: By including a link to your website in your short message service, you can encourage recipients to visit your site. It can increase traffic and potentially generate leads or customers.
  3. Boost SEO: Search engines consider the number of links to a website when determining its ranking. Thus, a link to your site in a message can help boost its position in search engine results pages (SERPs).
  4. Enhance customer engagement: Message links can enhance customer engagement and loyalty. For example, include a link to a coupon or discount code that recipients can use when shopping on your site.
What Are the Best Practices for Sending Links in SMS for Small Businesses?

The best practices for sending links in SMS for small businesses are as follows:

  1. Keep it short and sweet: Links should be short. No one wants to click on a long, drawn-out link.
  2. Use descriptive keywords: These help people understand what they click on before clicking. Make sure your keywords accurately describe the page you’re linking to.
  3. Make sure the link works: Always test your links before you send them out! A broken link is fine.
  4. Use a URL shortener: URL shorteners make links more manageable and can help track how many people click on your links.
Tips for Creating Clickable Links in Text Messages:
  1. Keep links short and sweet: When creating links to include in a text message, ensure they are short and to the point. The last thing you want is for your customers to click through a long, drawn-out link that takes them away from their original task.
  2. Use descriptive link text: Link text should be clear and descriptive so that customers know where they will be taken if they click it. For example, instead of using the URL as the link text, use something like “Click here to learn more about our new product.”
  3. Make sure links are mobile-friendly: With more and more people accessing the internet from their mobile devices, it’s essential to ensure that any links you include in text messages are mobile-friendly. It means using a URL shortener such as to create shorter links that are easier to type on a mobile keyboard.
How to Measure the Success of Your Link Campaigns?

There are a few key metrics you can use to measure the success of your business SMS link campaigns:

  1. Click-through rate (CTR): This is the number of people who click on your links divided by the total number of people who received your message. A high CTR means that your links are effective and engaging.
  2. Conversion rate: This is the number of people who take the desired action after clicking on your links (e.g. make a purchase, or sign up for a newsletter.) A high conversion rate indicates that your links drive valuable traffic to your website or landing page.
  3. Engagement rate: This is the number of people interacting with your links (e.g. click, share, comment. A high engagement rate means people find your links valuable and relevant).
  4. Overall ROI: This is the bottom line metric that measures how much money you’ve made from your link campaigns compared to how much you’ve spent on them. A positive ROI means that your campaigns are profitable and worth continuing.

Sending links in SMS can be an effective way for small businesses to reach their target audience. By following the best practices and business phone features outlined here. You can ensure your message is delivered and received correctly, thus maximizing its potential impact.

Investing time and effort into crafting a compelling link-based text message campaign. Will pay off in the long run as it opens up a new avenue of communication between you and your customers.

Published: May 5th, 2023