Cloud Video Conferencing ROI: Real Estate Agents’ Key to Success


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This post will show you what cloud video conferencing is, why your company should set it up, how it can improve your business and why it will save you money.


We’ll discuss how it saves time and money when compared to other, more traditional ways of meeting with clients, like trade shows or on-site visits.


Cloud video conferencing is a type of software that allows one or more groups to use a set of screens and video cameras to communicate with one another. IT often includes two-way audio communication so anyone can speak at any time.


Real estate agents are in the business of connecting buyers and sellers. By using a Business communication API, agents are able to meet with potential clients. And they get one of the best ROIs in the business by using it.


The advent of cloud video conferencing has not only facilitated a change in the way agents conduct their business but has also given them an advantage over other businesses. It is now an everyday part of the real estate agent’s workflow and allows them to be more productive than ever before.


The simplest ROI calculation for a company that uses cloud video conferencing would be that it saves nine hours per week with no additional cost.  


It has revolutionized how real estate agents interact with clients. Using a small business phone service provides a direct connection with a client and enables agents to make the most of almost any situation. With it, agents can easily take calls from potential buyers or sellers, overseas clients or even prospects right in the office. Agents are also able to give feedback to customers without having to meet them in person. There have been countless instances where potential buyers and sellers have turned down meetings because they could not attend due to work schedules.

Let us see how cloud video conferencing can unlock significant ROI for real estate professionals:

Reduced Travel Expenses:

In order to get from point A to point B, realtors typically have to rely on their resources and take time off from work. These both cause expenses for real estate agents. It reduces the need for travel or office space because it can be done right from an agent’s office. For example, if an agent has clients in different countries, they can speak with them without having to go through the inconvenient process of doing so over a long-distance phone call.

Increased Productivity:

Conventionally, an agent needs to schedule much travel in a short amount of time due to their busy schedule. With cloud video conferencing solutions, an agent can do a lot more with virtually the same amount of time. Now, agents are able to catch up on their work while still working the way they usually do.

Enhanced Knowledge:

In addition to the increased productivity that video conferencing provides, it also lets real estate agents learn more about their business. They are able to ask questions from clients and prospective buyers because of the ability to be in two places at once. At home, they can speak with a potential client and feel like they are going to see them in person. It leads to an enhanced sense of knowledge within agents that leads them to be more confident and effective at their jobs. This confidence may lead them to make more offers on homes, which would increase the sales of real estate transactions.

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Enhanced Client Engagement:

One of the biggest advantages is that it allows agents to engage with clients more effectively. With Small business phone service providers, agents are able to listen in on the conversation and respond to any questions that they would normally have answered over the Phone or email. Now, agents can conduct business meetings while still having candid conversations with clients. The ability to speak directly with customers has made real estate transactions much faster and allows agents to manage time much better.

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Higher Pay:

Agents have become more efficient at their jobs as a result of video conferencing. In the end, this leads to higher pay for agents because they had more clients per day (i.e., showings).

Improved Marketing:

Business communication API has also helped agents market their business. With the ability to be on multiple screens at once, it becomes much easier for agents to publish information about their services. They are now able to reach a larger audience with a single press of a button in comparison to mass emailing or snail mailing real estate guides.

Added Flexibility:

Another added benefit of it is that it allows agents to be more flexible because they are able to work remotely and still feel like they are in an office environment. For example, if an agent is in the middle of a deal but wants to go on vacation with his family, he is able to do so without having someone do his job for him.


It has also allowed agents to adapt to new technologies and trends. TrustNet was one example of a system that was designed to be used on any device regardless of the operating system. This innovative cloud-based surveillance system allowed agents to view and control a security camera anywhere in the world when they were not physically there via their Phones.

Time-Saving Documentation:

This allows agents to save time in the documentation process because they are able to send marketing information, business documents, and even contracts quickly via email or cloud.

Cloud video conferencing is a major step towards facilitating real estate investing transactions. It allows an agent to work through different channels of communication, such as email or social media, while being in two places at once. With it, an agent can work faster and be more efficient with their time. The ability to adapt and be more flexible is another added advantage that helps real estate investors succeed in the long run.


Real estate investing is a lifelong journey, but the process can be a lot more effective with video conferencing technology. Now, investors can save time and money while increasing their employability and sales.

Overall, cloud video conferencing solutions play a vital role in real estate investing because of their ability to adapt to any projector or screen. It has also increased productivity among real estate agents. Hope these facts make it clear that the need for increasing collaboration and communication can help realtors meet their goals.

Published: October 3rd, 2023